Job and Duties:
• Ensure consistent brand messaging across all channels and touchpoints.
• Plan and execute impactful events, including partnerships with industry
associations and bespoke ones, to promote brand awareness and engage key
stakeholders.
• Manage PR activities, including media relations, press releases, and
collaborations to enhance brand visibility in liaison with the PR firm.
• Conduct thorough market research, including competitive analysis, to identify
market trends, opportunities, and challenges.
• Utilize insights to inform marketing strategies and enhance competitive
positioning.
• Develop and implement digital marketing strategies, with a focus on social
media and website SEO, to drive online engagement and lead generation.
• Monitor social media channels, analyze performance metrics, and optimize
campaigns for maximum impact.
• Oversee the day-to-day marketing operations, ensuring seamless coordination
between internal teams and external partners.
• Implement efficient processes to streamline marketing workflows and maximize
productivity.